The Best Shipping Confirmation E-Mail Ever

Repeat Customers, Exceptional Customer Service, Value-Added Service, Market Differentiation, Delighting the Customer


During the season of craziness, parties and family gatherings (and perhaps short fuses, stress and less-than-expected Customer Service opportunities) this post is appropriate for re-posting as the message is so uplifting — Happy Holidays from Marcy Depew and Teal-Noir, LLC ~ 2012 is going to be great!


The following is an actual shipping confirmation from a woodworking shop in Arizona — do they know how to exude appreciation and treat the Customer right or what?  I would venture to guess they have a huge percentage of repeat Customers.  The easiest Customers to get are the ones you already have:

“I have some great news, Joe.

Our team of 107 hard working (and exceptionally good looking) employees has – with great care and attention – selected, packaged and shipped your order #XX629 on this beautiful day.

I wish you could have been here to see all the action. When I handed the order to Robert, our master packager, he looked at it, smiled, and slid a pair of Italian leather gloves onto his hands.  As he selected your order, he placed it all on a satin-lined chariot to move it to the packaging center.  And there’s more . . .

Everyone gathered around, held a candle, and watched with hushed awe as he wrapped the entire order in the finest gold-laced cardboard that money can buy – you could have heard a pin drop.

In the end, the guys were so thrilled that they wanted to throw a party just for your order.  We’re talking about a big fiesta with live music and good food. All the action stumped the UPS driver when he showed up.  He thought he was going to pick up the packages like normal, but instead we picked *him* up carried him down the street on our shoulders while the band played.  You can imagine what happened next, right?  Our neighbors came outside to see what the fuss was all about, and when they saw your beautiful order they all waved ‘Bon Voyage!’ to your package, and patted Robert on the back.

Someone must have called the local TV stations because the next thing I knew I had six interviews to handle for reporters who asked, “What does Joe Smith intend to make?”  But don’t worry, your secret’s safe.  I told them, “I don’t know.  Maybe world peace?”  Man!  If only woodworking could do that!

Anyway, the guys hope to see pictures of what you make so we can have another party (I know what you’re thinking . . .).  I hope you had a wonderful time shopping at Woodworkers Source.  We enjoyed every minute of it, and we’ve named you “Customer of the Year.”  That gets you a pretty good parking spot right out front if you ever come see us.  I gotta tell you, though, we’re pretty exhausted.  And we can’t wait for you to come back to Woodworkers Source.”

TealNoir thought:  I don’t know about you, but I am totally inspired to step up all my interactions …

(Name changed to protect the Customer … but here is their website because I bet you want to order something, just to see your shipping confirmation:

Woodworkers Source Logo

Author: Teal-Noir

After successful careers at Abbott Nutrition and Eastern Airlines, Marcy Depew decided to follow her passion for leadership in business and life, attending Franklin University and earning her Bachelor of Science Degree in Organizational Leadership, graduating Magna Cum Laude. Her business experience and leadership degree allowed her to open her own business in September, 2000. Teal-Noir Productions offers Business Consulting to small- to mid-size organizations and Career Development services to individuals. She has assisted professionals in both the business and non-profit sectors, advising them with Marketing Plans, Business Plans, New Venture Start-Up, Succession and Scenario Planning, and Talent Attraction and Retention to help ensure their continued survival and success. Training, coaching and mentoring have become particular areas of expertise for Marcy. Her Career Development Clients include business professionals across all industries, educational levels, geographical areas, and with varying skill sets who are successfully accepting interviews and positions, even during these tough times. She was recruited by Mullin International, Innovative Redeployment and Outplacement Solutions, as a Senior Career Consultant in 2014. Contact her by phone at 614.397.9195, via e-mail to: today to get your business or career headed in the right direction. Please view her LinkedIn Profile at: for added dimension on the services she provides her Clients – and their recommendation of her work. Your initial consultation is always free!

9 thoughts on “The Best Shipping Confirmation E-Mail Ever”

    1. Bar none ~ the most inspirational writing I’ve seen in forever … and an excellent model for us all ~ organizations need to get back to making the Customer feel appreciated … and promote a culture where it’s OK to have fun at your job! (I want to work there!) Glad you liked it ~

  1. You can tell these people love what they do ~ and they understand the value of making others smile. Clients will likely never forget their shopping experience and will, indeed, drive others to the site. What would happen if each and every one of us made the choice to treat others like royalty for just one day… I woud bet the feeling we would get from it would encourage us to do it daily.

    1. Molly Marie: I have personally committed to keeping this kind of service uppermost in my mind when dealing with my Clients … and friends and family as well 🙂 When I next visit Arizona, I am going to visit one of their locations!

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